PG Promotions Strategy Analysis

PG Promotions Strategy Analysis PG has changed its promotions strategy for Tide Introduction Procter and Gambles Tide is the most well-liked and popular detergents across the world. This product serves as a pride for PG in announcing it as a flagship brand. Company undertakes promotional strategy basically to boost the sales of the products and stimulating customers to buy the products. Tide uses different strategies in promotion which Includes online marketing, magazines and television. Reasons for the shift in promotion strategy of tide In todays changing business world, the consumers have become more dynamic and varied in their preferences as well as they are getting more knowledgeable and demanding. Therefore, the company is focusing on its customers and client in order to get huge success. These transitions have forced the PG to make the changes in the promotional strategy in order to become more customers centric (Kotler, 2002). Secondly, PG observes that in order to maintain leading position in the field of laundry it has to make a shift in the promotional strategy by employing new techniques of promotion. Findings have exposed only 8% shopping is carried out by men where as female account for 56%. The adoption of changed promotional strategy by PG has proved to be beneficial in attracting the consumers and making them loyal for the brand. Apart from this, it has helped the company in gaining competitive advantage (Penner, 2006). Changes adopted by PG in promotional strategy for tide PG underwent series of changes in promotional strategy for Tide. The promotional strategy comprises host of the activities such as advertising campaign, running public relation activities, offering of free gifts, distribution of free sample, offering temporary discounts. Earlier $5.5 billion was spent by Procter and Gamble in the year 1999 for advertising globally. Thus, making it worlds major advertisers. Procter and Gamble reaps the benefits from electronic and print media internationally. PG new promotional strategy focused on the creating an emotional appeal rather than just marketing a product. It linked the product best with the emotions of the people. As a result it changed its tag line for Tide as Tide knows fabric best. The company believed in promoting the product in such a manner that it makes an impact in the minds of customer and speaks to them in an effective manner. Therefore, the PG is putting all its efforts towards increasing the consumer feel- good for its products (Berner, 2006, May 01). As a recent change, the company is using latest technique of Information Technology as a promotion strategy for Tide. The use of these technology helps to explore the new opportunities. For Tide PG is using online marketing systems, magazines and television. For promoting the sales, PG is using the Q Interactive, which is an online marketing service. Through this technique, it interacts with the target market. The Q network promotes the clients to obtain free Tide products signing up to a Tide ad. Simultaneously they can have an access over Tides e-mail newsletter. Once the newsletter is sign up by customers, the customers gets the updates of the latest promotions or products. This technique is successful for the company as it fulfills the various goals of promotion (Promotional strategy, 2003). Apart from this, PG strategy focuses in searching women having huge social networks i.e. the women ranging from the age group of 28 to 45, who further chats with about 25 to 30 other women. On the other hand a normal mom chats to approx five. Several such connectors are present on the internet along with the banner like iVilllage.com. Vocal point moms serves as a recent new strategy adopted by the company, these are the mailed packets depicting the detergent and a cheery girl (Berner, 2006, May 29). Apart from this, to advertise Tide in TV and radio PG promotional strategy is focusing on the effective opening punch line, on the products of competitors, authentication by experts or well-known authorities and finding the weak point of competitor. In order to promote the Tide on site, the promotion strategy focuses on the content of site i.e. depth, breadth, way of presentation and time duration. Apart from this, emphasis is given on the updating the site and space for comments, suggestion and feedback. Competitive advantage Promotional strategy plays a vital role in gaining competitive advantage or edge over the competitors. The new promotional strategy adopted by the PG like online marketing and Vocal point moms will help the company in gaining the market share and getting wider access to the customer. The company will gain the competitive advantage as these strategies will help in retaining the loyal customer and getting the new ones. As a result, this will pose a threat to the competitors and make the Tide more acceptable among the customers (Ramaswamy, Namakumari, 2007). This strategy will help the company in maintaining its position as leader in the market. Through the online advertising it has personalized its services by providing the latest updates of the products and easy accessibility for the products ultimately it will help in building brand image and creating value to the customers. Thus, it will gain competitive advantage by implementing effective promotional strategies. References Berner, R. (2006, May 29) I Sold It through the Grapevine. Business Week. The McGraw-Hill Companies Inc. Berner, R. (2006, May 1). Detergent Can Be So Much More: PGs. Business Week. The McGraw-Hill Companies Inc. Kotler, P. (2002). Marketing Management (11th Edition). New Delhi: Prentice Hall of India Private Ltd. Penner, T. (2006). PG turns the tide. Brunico Communications Inc. 6 (30). Promotional strategy (2003). Procter Gamble: Annual Report. Retrieved May 19, 2008 from http://www.scribd.com/doc/281854/Procter-Gamble-2003-Annual-Report Ramaswamy, V.S. Namakumari, S. (2007). Marketing Management (3rd Revised Edition). New Delhi: Macmillan India Ltd.

Violent Music and It’s Impact on children

Violent Music and it Impact on Children Causes and Impact of Emotional, Financial, and Physical Abuse of the Elderly Augustine Reeves Delaware Community County College April 16 2014 Introduction Does violent music really impact children life? We asked these questions every day, but do we get the right answers? This is unpredictable. No one knows what will be the outcome if we do not have music in our life. When I was a kid music was part of my every day activities. Rap, R&B, Country etc. Was profanities used in those songs? Yes. Did I used them in the streets? Yes.But does it really makes us who we are today. Different Medias Anderson, Carnage, and Banks(2003) emphasize the differences between Medias which one is more effective. Such as watching music videos and listening to audios only music. Is it more effective for a kid to do what he or she saw in the video, then saying what he or she heard in a music lyric. Music videos are more doable for children. Children will most likely tak e what they saw and transform it in their way of doing. The why Most parents who cares about their children behaviors will always block musical channels like B.E. T and M. T. V, and would rather allow their children to sites to MPH music. In other to imitates a music lyric, you have to be a good listener, how to use to lyrics in different ways. Violent Music lyrics Impact on Children When listening to audio music with lyric, it increases thought, aggression, and emotions feeling on children. Most words that are used in lyrics are aggressive and nonaggression. According to Exposure to Violent Music, Craig A. Anderson, Nicholas L. Carnage, and Jeanie Banks(2003) did an experiment on Aggressive and Nonaggression words.Aggressive Words blood, fight hurt wound butcher gun choke hatchet knife Nonaggression Words alley drugs police stick animal movie red bottle night rock The experiment was to allow college students to listen to music with these aggressive words and nonaggression words and see what will be the outcome, and heir behaviors. The outcome was very clear that after the experiment was over the students who listened to the aggressive music had more negative feeling and aggressive thought of doing something, then the student who listened to the non- aggressive songs. Children have the mind of believing anything they hear or sees.Children who listens to aggressive music believe that they do not need to go to school, they believe they can sell drugs, become a rapper themselves, not listening to their parents because that what they heard while listening to aggressive music. That how aggressive music can impact children life. Violent Music video Impact on Children life According to helping to Curb Youth Violence, Jan L. Peterson and Russ Newman (2000) believed that youth between the age 12 and 24 year face the highest risk of being involves in violent acts and most likely involved in being kill.About nearly 60% of kid death are result of violent behaviors. Such a s, homicide, accidents, gang fighting, dating assault etc. Because youth spend almost 6 to 12 hours a day watching MET, B. E. T, Youth, and other music channels. Musical videos is more about sexual oriented acts. It is said that teen who listen to rap video become more involve in violent dating. Musical videos are influenced and threaten to children. Conclusion I believe to that my thinking, my movement, my thoughts have something to do with music. As a youth I believe the image of music, the words, the videos act should be limited.But at the same time we cannot live without these things in our life no matter how risky it is. Life can be very stressful especially for the elderly. Sometime it is hard to imagine how life would be financially when getting older and knowing you won't be able to work and support your family. Situation like those can lead to depression, emotions, and can sometime lead to violent in the family. Most elderly realize that they cannot depend on social securit y tax anymore. Financial Exploitation on Elderly According to Shells L. Jackson and Thomas L.Haberdasher (2012), financial exploitation is defined as the illegal or improper use of an elderly person's funds, property, or assets. It is said that elderly victims annually loss $2. 9 billion to financial exploitation in Midlife 2009. Those lost can be very effective on the elderly because these are something they worked for their life. Retirement is what every individual wants so they can rest and enjoy what they worked for. But how do they lead to depression? As a retire person it is hard to replace a lost assets. Therefore it can lead to loss of independence and security for an elderly person.With that situation the person have to rely on a family member, or even going far as getting on social welfare. For that season it can lead to self-decline, depression, even suicide attempt. What leads to Depression on Elderly? Depression does not really start with someone already at the age of 6 5. It can start with a person at age of 17 and follow till they are in their ass's. According to The relationship between stress and depression, Vivian Kraal], Simms Seekers, and Ella Remains state that life events in relation to physical, sexual, and emotional abuse and maltreatment during childhood.For example, a 16 year old girl lost both parents at that age she will most like be depress and might affect her life going forward. Elderly depression can also come from lack of financially assistance at a young age. A person who can work, or work and not save enough for the future can lead to depression. Because at the age of 50 they to worry about who will take care of them, they'll to worry about going to nursing home. Causes of Physical Abuse on Elderly Elderly people experience more physical abuse then others. Some causes of physical abuse on elderly are domestic violence and caregiver problem. Family issues come with domestic violence.The process of an elderly person living with a spouse can be trustful especially if the elder is sick or have mental issues. Sometime it can be financial problem. Buying all the medication, the food, and cloths. If the spouse not doing to responsibility it is consider as an abuse. The next one is caregivers. Sometime caregivers are having their own problem. It may be personal issues, psychological issues, and mental issues. The risk is very high when someone with these situation life with an elder. Physical Abuse can come when a sick elderly refuses to take his or her medication especially when it is at a consistence rate.The receiver can become to scream, names calling, and sometimes lead to hitting the elderly person. Conclusion Most elderly people are committing suicide because of how they are treated, how abuses people are to them, losing the asset makes them believe life is not worth living. Stress and depression mostly causes heart attack on elderly people. People work hard and save to live in the future, so let them liv e to the fullest of it. Reference Page Anderson, A. C. , Carnage, L. N. , & Banks, J. (2003). Exposure to violent media: The effects of Songs with violent lyrics on aggressive thoughts and feelings.

Implementation Of Project Management Methodology - 981 Words

1. Introduction Project management methodology is a combination of sensibly related practices, systems and procedures that decide how best to arrange, create, control and convey a task all through the continuous execution process until effective completion and termination. It is a logically demonstrated, precise and trained way to deal with project design, execution and completion. The purpose of project methodology is to take into consideration controlling the whole management process through powerful choice making and critical thinking, while guaranteeing the success of particular procedures, approaches, strategies, methods and technologies. 1.1 Difference between a standard and a methodology Methodology is a collection of methods, procedures and practices that are repeated again and again, i.e. same practices are taken after on every project. A Standard is a set of information areas which are viewed as great practices with in the industry. A general difference between standard and methodology is that methodology will give a practical procedures for getting the project done while the standard will manage the best practices took after with in that industry. A methodology is typically a well-designed framework while a standard is the best practice that have been tried and implement with in the industry. 2. Overview of project management methodologies a) PMBOK The Project Management Body of Knowledge (PMBOK) is a collection of procedures and learning areas acknowledged asShow MoreRelatedProject Management Methodologies And Sdlc Implementation835 Words   |  4 PagesVendors of Commercial-Off-the-shelf software normally do understand their products better, and have over the years of successful implementation of these, come up with a proven, often repeatable implementation methodology, which when followed properly, would better improve the chances of success. 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Does fostering empathy increase charitable giving Free Essay Example, 1750 words

Nonetheless, envisioning how you would feel additionally instigates individual trouble. This is a critical qualification in light of the fact that examination has demonstrated that sentiments of sympathy expand peoples selfless inspiration to participate in prosocial conduct keeping in mind the end goal to lessen the pain of the individual in need. Interestingly, emotions of individual misery expand peoples self absorbed inspirations and elevate conduct intended to escape or diminish the people own pessimistic passionate state (Batson, 2008; Batson et al. , 1997; Cialdini et al. , 1987). It is, accordingly, conceivable that the empathic control in Warren and Walkers (1991) investigation neglected to build magnanimous giving on the grounds that it urged members to envision how they would feel in the destitute others circumstances, as opposed to requesting that members envision how the other individual felt. Experiment The purpose of the experiment was to examine whether envisioning how another in need feels is more successful in expanding magnanimous giving than envisioning how you would feel in the poor others circumstance. The specialists enlisted an opportunity test of 200 undergrad brain science understudies to partake in the study, 160 of which consented to take part. We will write a custom essay sample on Does fostering empathy increase charitable giving or any topic specifically for you Only $17.96 $11.86/pageorder now The understudies were given composed data about the study and gave educated assent before partaking. No money related or course credit affectations were advertised. Toward the start of an address, the understudies were given a letter about an anecdotal philanthropy that were raising cash for a destitute sanctuary (Batson et al. , 1991). . The letters given out incorporated a presentation about the issue of vagrancy and a solicitation for budgetary gifts. All letters were indistinguishable except for one control: the type of viewpoint taking. 50% of the letters empowered the individual perusing the letter to envision how they would feel on the off chance that they were destitute (envision self condition). The other a large portion of the letters energized the individual perusing the letter to envision how the individual who was destitute may feel (envision other condition). Understudies were arbitrarily alloted to a condition and were not mindful that a few understudies had gotten distinctive letters In the wake of perusing the letter once, members were requested that answer the inquiry "on the off chance that you got this letter in the post, how arranged would you be to give cash to the reason? ".